ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" lang="en" dir="ltr"> <HEAD> <META NAME="GENERATOR" Content="Microsoft Visual Studio 6.0"> <TITLE>Keyword Search Analytics Tools and Service Providers</TITLE> <meta Name="description" Content="Search Analytics is the extension of keyword research and web site optimization. This site provides a comprehensive list of keyword search analytics tools to improve your site results."> <meta Name="keywords" Content="search analytics, keyword research tools, keyword analysis, clickpath analytics, web site analytics, web site structure analysis, web site visitor analysis, keyword density analysis"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <meta http-equiv="Content-Style-Type" content="text/css" /> <link rel="stylesheet" href="common/shared.css?283-5" type="text/css" media="screen" /> <link rel="stylesheet" href="common/main-ltr.css" type="text/css" media="screen" /> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-3275941-2']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> </HEAD> <BODY style="FONT-FAMILY: sans-serif; FONT-SIZE: 0.8em" > <TABLE cellSpacing=1 cellPadding=2 width="95%" border=0 > <TBODY> <TR> <TD width="20"><img src="images/dot_clear.gif" width="20" height="1" alt="" ></TD> <TD width="720"> <BR> <H1 id=firstHeading class=firstHeading>Search Analytics (sûrch&nbsp;n'Y-l-t'-ks)</H1><!-- /firstHeading --><!-- bodyContent --> <BR> <P ><B>Internet search analytics tools</B> collect and aggregate search keyword statistics for use in search engine optimization (SEO) and search engine marketing (SEM) efforts. Search analysis helps website owners understand and improve their performance on search engines through keyword research and competitive keyword usage. Search analytics metrics include search volume trends and keyword analysis, reverse searching (entering websites to see their keywords), keyword monitoring, search results and advertisement history, advertisement spending statistics, website comparisons, affiliate marketing statistics, multivariate ad testing, etc.</P> <P> Search analytics typically refers to the keyword research tools used in search analysis, which is the the measurement, collection, analysis and reporting of search data for purposes of understanding and optimizing search engine usage and performance. There are two categories of search analysis; internet (off-site) and on-site. Further information regarding on-site search analysis can be found towards the end of this content. </P> <H2><SPAN id=Services class=mw-headline>Internet Search Analytics Tools</SPAN></H2> Below are companies that provide features specifically for search analysis purposes. <TABLE class="sortable wikitable" border=1 width=720> <TR> <TH>Service</TH> <TD>Date Started</TD> <TD>Cost/mo</TD> <TD>Data Collection</TD> <TD>Data Verification</TD> <TD>Reverse Search</TD> <TD>Keyword Monitoring</TD> <TD>Result History</TD> <TD>Advertisement History</TD> <TD>Ad Spending</TD> <TD>Website Comparisons</TD> <TR> <TD><b>Google Trends</b></TD> <TD>2004</TD> <TD>$0</TD> <TD>Owns Data</TD> <TD>Not applicable</TD> <TD>Top 10</TD> <TD>Relative</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> </TR> <TR> <TD><b>Google Insights</b></TD> <TD>2008-8-5</TD> <TD>$0</TD> <TD>Owns Data</TD> <TD>Not applicable</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD>Relative</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> </TR> <TR> <TD><b>Compete.com</b></TD> <TD>2008-7-4<SUP id=cite_ref-1 class=reference><A href="#cite_note-1"><FONT color=#0645ad><SPAN>[</SPAN>1<SPAN>]</SPAN></FONT></A></SUP></TD> <TD>$500</TD> <TD>ISP</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #ff9090; COLOR: black; VERTICAL-ALIGN: middle" class=table-no>No</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> </TR> <TR> <TD><b><A title=KeywordSpy href="http://affiliateprogram.keywordspy.com/n/v0f6vq1BAAMFU0MAAAbGQgAAYNZmMQA-A/"><FONT color=#0645ad>KeywordSpy</FONT></A></b></TD> <TD>2007<SUP id=cite_ref-1 class=reference><A href="#cite_note-1"><FONT color=#0645ad><SPAN>[1</SPAN><SPAN>]</SPAN></FONT></A></SUP></TD> <TD>$90</TD> <TD>Scraping</TD> <TD>Cached SERPs</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> </TR> <TR> <TD><b><A title=SpyFu href="http://www.anrdoezrs.net/click-3671784-10686405"><FONT color=#0645ad>SpyFu</FONT></A></b></TD> <TD>2005-5-5<SUP id=cite_ref-2 class=reference><A href="#cite_note-2"><FONT color=#0645ad><SPAN>[2</SPAN><SPAN>]</SPAN></FONT></A></SUP></TD> <TD>$60</TD> <TD>Scraping</TD> <TD>Cached SERPs</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> <TD style="TEXT-ALIGN: center; BACKGROUND: #90ff90; COLOR: black; VERTICAL-ALIGN: middle" class=table-yes>Yes</TD> </TR> </TABLE> <P>Most services are free to try, so please do your own research.<BR>Last updated: 2010-08-05</P> <div class="thumb tright"> <div class="thumbinner" style="WIDTH: 402px"><img alt="" src="images/400px-Trends.png" width="400" height="197" class="thumbimage" > <div class="thumbcaption"> <div class="magnify"><img src="http://bits.wikimedia.org/skins-1.5/common/images/magnify-clip.png" width="15" height="11" alt="" ></div> Color coded searching and comparing</div> </div> </div> <p> <b>Google Trends</b> is a public web facility of Google Inc., that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from some time in 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally.<sup id="cite_ref-3" class="reference"><A href="#cite_note-3"><span>[3]</span></A></sup> Below the main graph, popularity is broken down by region, city and language. It is possible to refine the main graph by region and time period. On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data.</p> <p><b>Google Insights for Search</b> is a service by Google similar to Google Trends<sup id="cite_ref-4" class="reference"><A href="#cite_note-4"><span>[4]</span></a></sup>, providing insights into the search terms people have been entering into the Google search engine. Unlike Google Trends, Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms. It has been noted that term order is important, and that different results will be found if the results are keywords are placed in a different order.<sup id="cite_ref-5" class="reference"><A href="#cite_note-5"><span>[5]</span></a></sup><br > </p> <p><b>Compete.com</b> is a web traffic analysis service of Compete, Inc. which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world. This number is computed from sources including internet service providers, opt-in panels, application providers, and users of the Compete toolbar. Compete.com provides <I>Compete Search Analytics</I>, a paid service that shows the user which keywords are sending traffic to the user's website and its competitors.<sup id="cite_ref-6" class="reference"><A href="#cite_note-6"><span>[6]</span></a></sup> </p> <p><A href="http://www.anrdoezrs.net/click-3671784-10686405"><b>SpyFu</b></a>, originally GoogSpy, is a search analytics company based out of Scottsdale, AZ. Started in April 2005,<sup id="cite_ref-7" class="reference"><A href="#cite_note-7"><span>[7]</span></a></sup> SpyFu shows the keywords that websites buy on Google Adwords<sup id="cite_ref-8" class="reference"><A href="#cite_note-8"><span>[8]</span></a></sup> as well as the keywords that websites are showing up for within search results. The service also gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.<sup id="cite_ref-9" class="reference"><A href="#cite_note-9"><span>[9]</span></a></sup><sup id="cite_ref-10" class="reference"><A href="#cite_note-10"><span>[10]</span></a></sup> Historical advertising budgets offered by SpyFu also help advertisers project what an advertising campaign will cost in the future.<sup id="cite_ref-11" class="reference"><A href="#cite_note-11"><span>[11]</span></a></sup> The main value proposition is to see or to "spy on" the keywords that competitors use and improve SEM and SEO strategies based on those.<sup id="cite_ref-12" class="reference"><A href="#cite_note-12"><span>[12]</span></a></sup> SpyFu's data was also used in the Washington Post during the 2008 Presidential election to disclose various keywords that candidates were advertising on.<sup id="cite_ref-13" class="reference"><A href="#cite_note-13"><span>[13]</span></a></sup> SpyFu can also uncover emerging or niche markets.<sup id="cite_ref-14" class="reference"><A href="#cite_note-14"><span>[14]</span></a></sup> SpyFu has been mentioned in <i>The 4-Hour Work Week</a></i>, Oreilly's <i>Complete Web Monitoring</i>, and <i>SEO Warrior</i>.</p> <p>SpyFu's data is obtained via web scraping, based on technology developed by Velocityscape, a company that makes web scraping software. The accuracy of its data, especially advertising budgets, was found to be somewhat dependent on the size of the website in question.<sup id="cite_ref-15" class="reference"><A href="#cite_note-15"><span>[15]</span></a></sup> SpyFu refreshes its data on a monthly basis, and as such is used as a guide to what's happening with larger trends in SEM/SEO rather than as a real time tracking engine.<sup id="cite_ref-16" class="reference"><A href="#cite_note-16"><span>[16]</span></a></sup></p> <P ><B>Site search analytics</B> is the analysis of onsite search activity occurring on a particular web site or intranet.&nbsp; Organizations often use web log analysis to gain insight on how people are searching the site which in turn can be used to enhance website usability and integrated into behaviorial targeting techniques. <A href="http://www.kaushik.net/avinash/2007/10/kick-butt-with-internal-site-search-analytics.html">Kick Butt With Internal Site Search Analytics</A> is a comprehensive overview on how to use site search analysis to improve the results of your website.</P> <H2> <SPAN id=References class=mw-headline>References</SPAN></H2> <OL class=references> <LI id=cite_note-1><B><A href="#cite_ref-1"><FONT color=#0645ad>^</FONT></A></B>http://web.archive.org/web/*/http://compete.com, http://web.archive.org/web/*/http://keywordspy.com</FONT> <!-- <LI id=cite_note-1><B><A href="#cite_ref-1"><FONT color=#0645ad>^</FONT></A></B> http://www.blackhatworld.com/blackhat-seo/black-hat-seo/55981-how-does-keyword-spy-software-work.html</FONT> --> <LI id=cite_note-2><B><A href="#cite_ref-2"><FONT color=#0645ad>^</FONT></A></B> http://www.associateprograms.com/articles/28/1/GoogSpy-really-serious-competitor-research/ <LI id=cite_note-3><A href="#cite_ref-3"><STRONG>^</STRONG></A> Trevor Claiborne, <I>Announcing Google Insights for Search</I>, Inside AdWords blog, August 5, 2008&nbsp; <LI id=cite_note-4><A href="#cite_ref-4"><STRONG>^</STRONG></A> <SPAN class="citation web">"How does Google Trends work?"<SPAN class=printonly>. http://www.google.com/intl/en/trends/about.html#1</SPAN>.</SPAN> <LI id=cite_note-5><B><A href="#cite_ref-5">^</A></B> <SPAN class="citation web">"Success! Google Trends Updated". <I>InsideGoogle</I>. 30 July 2007<SPAN class=printonly>. http://google.blognewschannel.com/archives/2007/07/30/success-google-trends-updated/</SPAN>.</SPAN></SPAN> </LI> <LI id=cite_note-6><A href="#cite_ref-6"><STRONG>^</STRONG></A> McGill University CMIS 530 Web Analytics Blog Web Analytics blog</LI> <LI id=cite_note-7><B><A href="#cite_ref-7">^</A></B> <SPAN class="citation web">"Affiliate Tip - Spying with Google"<SPAN class=printonly>.http://affiliatetip.com/news/article00863.php</SPAN><SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN> <LI id=cite_note-8><B><A href="#cite_ref-8">^</A></B> <SPAN class="citation web">"Advanced Keyword Research Checklist: Using Multiple Datasets"<SPAN class=printonly>.http://searchenginewatch.com/3632613</SPAN><SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN> <LI id=cite_note-9><B><A href="#cite_ref-9">^</A></B> <SPAN class="citation web">"Using the Competition to Boost Your SEO Performance"<SPAN class=printonly>. http://www.entrepreneur.com/ebusiness/searchoptimization/searchengineoptimizationcolumnistjonrognerud/article175856.html</SPAN><SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN></SPAN> <LI id=cite_note-10><B><A href="#cite_ref-10">^</A></B> <SPAN class="citation web">"Top 11 Money-Wasting AdWords Mistakes"<SPAN class=printonly>. http://www.pcworld.com/businesscenter/article/141728/top_11_moneywasting_adwords_mistakes.html<SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN></SPAN> <LI id=cite_note-11><B><A href="#cite_ref-11">^</A></B> <SPAN class="citation web">"Spying On Your Paid Search Competitors"<SPAN class=printonly>.http://searchengineland.com/spying-on-your-paid-search-competitors-13235<SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN></SPAN> <LI id=cite_note-12><B><A href="#cite_ref-12">^</A></B> <SPAN class="citation web">"Cool Search Engines That Are Not Google"<SPAN class=printonly>.http://www.wired.com/epicenter/2009/06/coolsearchengines/<SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN></SPAN> <LI id=cite_note-13><B><A href="#cite_ref-13">^</A></B> <SPAN class="citation news">Whoriskey, Peter (October 16, 2008). "In Targeting Online Ads, Campaigns Ask: Who's Searching for What?". <I>The Washington Post</I><SPAN class=printonly>. http://www.washingtonpost.com/wp-dyn/content/article/2008/10/15/AR2008101503574_2.html?sid=ST2008101503923<SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN></SPAN> <LI id=cite_note-14><B><A href="#cite_ref-14">^</A></B> <SPAN class="citation book">Lutze, Heather F. (2009). <I>The Findability Formula</I>. John Wiley and Sons. ISBN&nbsp;9780470420904 http://books.google.com/books?id=DrQtbOroN0UC&amp;pg=PT188&amp;dq=spyfu&amp;ei=oz44S4ehGqmKkATX1KjNAQ&amp;cd=1#v=onepage&amp;q=spyfu&amp;f=false<SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN></SPAN> <LI id=cite_note-15><B><A href="#cite_ref-15">^</A></B> <SPAN class="citation web">"The Small (but Great) SpyFu Experiment"<SPAN class=printonly>. http://www.seoptimise.com/blog/2008/09/the-small-but-great-spyfu-experiment.html<SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN></SPAN> <LI id=cite_note-16><B><A href="#cite_ref-16">^</A></B> <SPAN class="citation book">Brown, Bruce C. (2007).<I>The complete guide to Google advertising</I>. Atlantic Publishing Company. ISBN&nbsp;9781601380456 http://books.google.com/books?id=5G4kfJ3DG2kC&amp;pg=PA113&amp;dq=spyfu&amp;ei=gvg4S-WvLZPIlAT3nuzSAQ&amp;cd=2#v=onepage&amp;q=spyfu&amp;f=false<SPAN class=reference-accessdate>. Retrieved December 28, 2009</SPAN>.</SPAN><SPAN class=Z3988 title=ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=The+complete+guide+to+Google+advertising&amp;rft.aulast=Brown&amp;rft.aufirst=Bruce+C.&amp;rft.au=Brown%2C%26%2332%3BBruce+C.&amp;rft.date=2007&amp;rft.pub=Atlantic+Publishing+Company&amp;rft.isbn=9781601380456&amp;rft_id=http%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3D5G4kfJ3DG2kC%26pg%3DPA113%26dq%3Dspyfu%26ei%3Dgvg4S-WvLZPIlAT3nuzSAQ%26cd%3D2%23v%3Donepage%26q%3Dspyfu%26f%3Dfalse&amp;rfr_id=info:sid/en.wikipedia.org:SpyFu><SPAN style="DISPLAY: none">&nbsp;</SPAN></SPAN> </LI> </OL> <P>&nbsp;</P> <DIV id=catlinks class=catlinks> <DIV id=mw-normal-catlinks>Disclaimer: The content on this site is for general information purposes and should not be construed as a recommendation to buy a particular service. 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